Business systems consulting — diagnose, architect, build, measure
Most businesses do not have a marketing problem. They have a systems problem: a site that does not capture, a CRM nobody updates, tracking that cannot answer where revenue came from, and a dozen tools that do not talk to each other. We diagnose that, design the architecture, build it, and instrument it so decisions come from evidence.
- Start
- Free Business X-Ray
- Then
- Paid architecture assessment
- Delivery
- Phased, usable at each step
- Approach
- Evidence-labelled, no guarantees
The problem we solve
Disconnected systems cost money quietly. An enquiry arrives and waits a day. A lead is entered twice, or not at all. Spend cannot be traced to revenue. Nobody can answer a simple question — which page, keyword or campaign produced the last ten customers — because no single system holds the answer.
- Enquiries that arrive but never get a fast, structured follow-up
- Pages with traffic and no way to raise a hand
- Reporting that measures activity rather than revenue and margin
- Manual work that a bounded, approved automation could carry
How an engagement actually runs
Every engagement follows the same four steps, in the same order. We do not start building before the architecture is agreed, and we do not agree architecture before we have seen the evidence.
- Diagnose — a Business X-Ray of what is publicly observable, plus your own numbers where you have them
- Architect — a written current-state and target-state map, with the sequence and effort behind each step
- Build — implemented in priority order, with each phase usable before the next begins
- Measure — tracking, dashboards and a review rhythm so decisions come from evidence
What we build
The catalog is deliberately narrow and productised, so effort and price are predictable: diagnostics, assessments, and build engagements across acquisition, CRM, automation, AI assistance and executive reporting.
- Acquisition: landing architecture, offers, capture, routing, attribution
- Operations: CRM, workflows, approvals, document flow
- Intelligence: dashboards, alerting, a daily executive brief
- Automation: AI-assisted work with human approval gates
What we will not tell you
We will not promise a ranking, a lead volume, a conversion rate or a revenue figure. Anyone who does is guessing. What we will do is show you the arithmetic behind any projection, label what is measured versus estimated, and tell you plainly when something is unknown.
Current versus connected — using your numbers
Enter what you know. This is arithmetic, not a forecast: it shows what the same traffic would produce if capture, response speed and follow-up were fixed, using clearly stated improvement assumptions and a low-to-high range.
Today, as entered
- Enquiries / month
- 30
- Customers / month
- 6
- Revenue / month
- $30,000
- Gross margin / month
- $15,000
Connected — low to high
- Enquiries / month
- 33 – 51
- Customers / month
- 7.28 – 16.58
- Revenue / month
- $36,383 – $82,875
- Extra gross margin / month
- $3,191 – $26,438
Over 12 months
$38,295 – $317,250
Expected case $132,984
Over 24 months
$76,590 – $634,500
Expected case $265,968
Over 36 months
$114,885 – $951,750
Expected case $398,952
This is arithmetic on the numbers you entered, not a forecast and not a guarantee.
Assumption: a clear name-and-phone capture on every page lifts the enquiry rate by 10–70% when it currently sits under 3%.
Assumption: cutting first-response time to under an hour lifts close rate by 5–30%. Speed-to-lead is well documented, but your own numbers may differ.
Assumption: a structured follow-up sequence (at least four attempts) lifts close rate by 5–25%.
Note: without end-to-end tracking today, the current figures are owner estimates, not measured facts.
Unknowns: No end-to-end tracking, so current conversion is unverified.
Common questions
- What does the first step cost?
- The Business X-Ray is complimentary and automated: it reviews what is publicly observable about your site and labels every finding as fact, estimate, inference, hypothesis or recommendation.
- How quickly can work start?
- The X-Ray is immediate. A paid architecture assessment is typically scheduled within a week or two, depending on availability and how many people we need to interview.
- Do you take equity or performance fees?
- No. Engagements are fixed-fee or retainer, agreed in writing before work starts.