Business intelligence consulting
Most reporting measures activity. Useful reporting measures revenue, margin, cost of acquisition, cycle time and retention — and shows where each number came from.
- Starts with
- A written metric model
- Traceability
- Every number has a source
- Cadence
- Daily brief, weekly review
- Honesty
- Gaps shown, not filled in
The metric model
Before any dashboard, we define each metric in writing: what it means, where it comes from, how it is calculated, who owns it and what decision it informs. Metrics without a decision attached get cut.
- Definition and formula
- Source system and refresh
- Owner and decision
- Known gaps and caveats
Data gaps are reported, not filled
When a number cannot be sourced, the dashboard says so. An estimate is labelled an estimate. This is the difference between intelligence and decoration.
How an engagement actually runs
Every engagement follows the same four steps, in the same order. We do not start building before the architecture is agreed, and we do not agree architecture before we have seen the evidence.
- Diagnose — a Business X-Ray of what is publicly observable, plus your own numbers where you have them
- Architect — a written current-state and target-state map, with the sequence and effort behind each step
- Build — implemented in priority order, with each phase usable before the next begins
- Measure — tracking, dashboards and a review rhythm so decisions come from evidence
What we will not tell you
We will not promise a ranking, a lead volume, a conversion rate or a revenue figure. Anyone who does is guessing. What we will do is show you the arithmetic behind any projection, label what is measured versus estimated, and tell you plainly when something is unknown.
Common questions
- Which tools do you use?
- Whatever holds your data. Where the systems are already ours to build, reporting is native to the platform.
- Can you fix reporting we already have?
- Yes. Often the model needs work more than the charts do.