Gold: 5,000 years of money
No asset has a longer record as a store of value than gold. These videos cover why gold has value, how the gold market works, what drives the price, and the difference between owning physical metal and paper substitutes.
From central banks buying at record pace to the history of the gold standard, this is the foundation every metals investor should build first.
New videos are being curated for this topic
Our education desk reviews and scores every video before it appears here. Browse the full library in the meantime.
Common questions
Why does gold have value?
Gold is scarce, durable, divisible, recognizable, and cannot be printed. It has been chosen as money by civilization after civilization for over 5,000 years — and today central banks themselves hold roughly one-sixth of all gold ever mined.
Is physical gold better than a gold ETF?
They serve different purposes. ETFs offer trading convenience but are paper claims with counterparty layers. Physical coins and bars in secure custody are direct ownership with no fund structure between you and the metal. Many investors hold both.
What drives the gold price?
Real interest rates, the strength of the U.S. dollar, central-bank buying, mine supply, and investor demand during periods of financial stress. Over the long run, gold tracks the growth of money and credit.
Keep learning
Ready to look at physical gold?
Call for today's pricing on coins and bars — or ask us anything first. Call (800) 200-9553.