SEO consulting — technical, content and intent architecture
SEO is architecture before it is copywriting: what exists, what is crawlable, which page owns which intent, and how pages support each other. We build that system and instrument it, then improve it continuously.
- Principle
- One URL per search intent
- Includes
- Crawl, schema, internal links
- Measurement
- Search Console + conversions
- Promises
- None on rankings
What we audit
Indexability, canonical integrity, duplicate and competing pages, title and description quality, heading structure, structured data, internal link paths, image accessibility and page experience.
- Crawl and indexability
- Intent ownership and cannibalisation
- Internal link architecture
- Structured data validity
- Conversion path from organic
How an engagement actually runs
Every engagement follows the same four steps, in the same order. We do not start building before the architecture is agreed, and we do not agree architecture before we have seen the evidence.
- Diagnose — a Business X-Ray of what is publicly observable, plus your own numbers where you have them
- Architect — a written current-state and target-state map, with the sequence and effort behind each step
- Build — implemented in priority order, with each phase usable before the next begins
- Measure — tracking, dashboards and a review rhythm so decisions come from evidence
Why we will not promise rankings
Rankings depend on competitors and search engines, neither of which we control. What we control is whether your site is technically sound, genuinely useful, correctly structured and measured — and we report on those honestly.
What we will not tell you
We will not promise a ranking, a lead volume, a conversion rate or a revenue figure. Anyone who does is guessing. What we will do is show you the arithmetic behind any projection, label what is measured versus estimated, and tell you plainly when something is unknown.
Current versus connected — using your numbers
Enter what you know. This is arithmetic, not a forecast: it shows what the same traffic would produce if capture, response speed and follow-up were fixed, using clearly stated improvement assumptions and a low-to-high range.
Today, as entered
- Enquiries / month
- 30
- Customers / month
- 6
- Revenue / month
- $30,000
- Gross margin / month
- $15,000
Connected — low to high
- Enquiries / month
- 33 – 51
- Customers / month
- 7.28 – 16.58
- Revenue / month
- $36,383 – $82,875
- Extra gross margin / month
- $3,191 – $26,438
Over 12 months
$38,295 – $317,250
Expected case $132,984
Over 24 months
$76,590 – $634,500
Expected case $265,968
Over 36 months
$114,885 – $951,750
Expected case $398,952
This is arithmetic on the numbers you entered, not a forecast and not a guarantee.
Assumption: a clear name-and-phone capture on every page lifts the enquiry rate by 10–70% when it currently sits under 3%.
Assumption: cutting first-response time to under an hour lifts close rate by 5–30%. Speed-to-lead is well documented, but your own numbers may differ.
Assumption: a structured follow-up sequence (at least four attempts) lifts close rate by 5–25%.
Note: without end-to-end tracking today, the current figures are owner estimates, not measured facts.
Unknowns: No end-to-end tracking, so current conversion is unverified.
Common questions
- How long until results?
- Unknowable in advance. Technical fixes can register within weeks; competitive content usually takes months. We report what changed and what we measured, not a promise.
- Do you buy links?
- No. We pursue legitimate directory, press and partnership citations only.